KERO COCO
Client: Pepsico
Year: 2012
Work: branding, visual identity and packaging
Agency: Ec
Creative Direction: Valdir Bianchi and Eduardo Foresti
Design: Jorge Romanos
Illustration: Adelmo Barreira
KERO COCO
The coconut water Kero Coco is brand new, inspired by the rusticity of the beach plates and their vernacular writings. I created the brand, packaging, visual language and a character, the coconut, which can take on various roles, allowing various uses in social networks and communication.