CHARMING
Client: Cless Cosmetics
Year 2013
Work: brand architecture, visual identity and packaging
Agency: Casa Darwin Creative
Direction: Rodrigo Leão
Design: Jorge Romanos
Charming hair spray
Charming is one of the most popular Brazilian hair styling brands and didn't have a very clear organization of product lines and the information on the packaging was very confusing. We organize the brand architecture, making the product lines clear and creating a standardization of information on the packaging, making them more contemporary.