










AZUL
Client: Idea! Zarvos
Year: 2013
Work: creative direction and design
Agency: EC
Creative Direction: Jorge Romanos And Valdir Bianchi
Design: Jorge Romanos and Ana Carvalho
Copywriting: Andreia Barion
The Azul is a residential building developed by Idea! Zarvos and designed by Isay Weinfeld, with apartments from 160m2 to 260m2. The great surprise of the project is a large blue walkway that connects the main porter with the towers of the building, from there we assume the blue as principle and create a brand and visual identity that carry the sophistication and purity of the lines, characteristics of the project.